A new study out of Ohio State University found a trick you can use to get people to love the gifts you give them. It’s all in how you position them. They found that when someone gives a gift with a message about how it’ll save the person time, the person likes the gift. When the message mentions how the person needs the gift for financial reasons, the person doesn’t like it. For the study, they gave $5 Starbucks gift cards to college students. Half of the cards had the message, quote, “I know you’ve been stressed for money. I hope you’ll enjoy this gift card in hopes that it will save you some money.” The other half got the message, quote, “I know you’ve been stressed for time lately. I hope you’ll enjoy this gift card in hopes that it will save you some time.” Even though that doesn’t make a ton of sense. The people who got the time saving message appreciated the gift way more and had more positive feelings toward the gift. That being said: People in both groups were equally likely to spend the gift cards, so even if someone doesn’t love your reasons for giving them a gift, they’ll still use it.